IMBBY: controversial div stock

  • πŸ™ price trend?Β  5Y trend down
  • πŸ™‚ 10% CDY
  • πŸ™‚ div maintained through 2020 — https://ycharts.com/companies/IMBBY/dividend
  • πŸ™‚ analyst rating high. Tgt $26 https://www.wsj.com/market-data/quotes/IMBBY/research-ratings
  • One of the biggest stocks in LSE, part of FTSE 100… world’s #4 largest tobacco company

https://www.kiplinger.com/investing/stocks/602578/european-dividend-aristocrats-international-stocks is a Apr 2021 update

Not highly correlated with SP500, so long-term growth trend (strongest in US large-cap than anywhere else) is non-existent.

Can you buy-n-hold this stock?

If not, then was it a mistake to buy on dividend alone?